Data Collection, Tracking & Analysis: Measure & Grow Success

Using data and data analysis to inform your business decisions has become universally recognised as best practice. This post will help you understand how to plan your own data tracking and analysis process. This process well planned and implemented[…]

Read More


Understanding the Customer Journey” – more than a hollow buzz phrase

The purchase decision process Knowing as much as possible about your customers’ reasons for purchasing has long been a priority for businesses. Obviously giving people what they want or (even better) what they need has been central to successful[…]

Read More