— December 16 2019 —
Does your website attract the right audience
Website traffic can be misleading; your site might have several clicks, but is it converting? Visits are not enough to achieve your business goals, you need the right audience to improve conversions.[...]
Read more →— March 26 2019 —
Inbound Marketing – the only way to fly!
Many years ago (not that long ago for many), organising and running a marketing campaign for your company or on behalf of a client, meant developing creative, deciding on DM, TV, Radio and assorted[...]
Read more →— March 26 2019 —
Digital marketing trends in 2019 - 5 things to look out for
Here's our pick of the top five things you and your business need to be thinking about when refining your online marketing strategy this year. 1. Short-lived content is everywhere
Read more →— August 15 2017 —
Digital Marketing Basics
Internet or Digital Marketing has come a long way in the decade or so its been popular. Even so there are some basic principles that are misunderstood by businesses as they seek to use social media[...]
Read more →— January 23 2017 —
Insider tips could be your biggest draw card in 2016 and beyond
“Guide your customers to an end result with a great product or service that provides value to his/her life or business” Craig Connelly Passing on guarded secrets and insider tips from your business[...]
Read more →— October 04 2015 —
Major Trend in NZ Business: Better Customer Relationships through Data
The tidal wave of data and the opportunities that wash up with it has finally hit NZ shores. We have some really excited clients saying: “We can now make informed business decisions based on facts[...]
Read more →— July 04 2015 —
Data Collection, Tracking & Analysis: Measure & Grow Success
Using data and data analysis to inform your business decisions has become universally recognised as best practice. This post will help you understand how to plan your own data tracking and analysis[...]
Read more →— May 16 2015 —
Understanding the Customer Journey” – more than a hollow buzz phrase
The purchase decision process Knowing as much as possible about your customers’ reasons for purchasing has long been a priority for businesses. Obviously giving people what they want or (even better)[...]
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